MBA 7202

Global Marketing for Oil & Gas

Course ID
MBA 7202
Campus
Muyenga
Level
Postgraduate
Instructor
Credit
4 CU
Method
Lecture

Module Overview

This course is designed to provide the student with an overview of the international marketing arena. The course deals with all aspects of marketing from an international perspective and pre-pares students to deal with foreign competitive situations and international opportunities.

It also includes material on e-commerce and internet marketing. It offers practical hands-on exposure to marketing challenges faced by Business Globally.

Particular emphasis is given to accounts of extractive industries/oil companies

Objectives

  • The goal of this course is to introduce you to international marketing and to the dynamic and competitive nature of trade in countries other than Uganda. You will learn international marketing strategies and will be able to describe the international marketing process.

How you study

Lectures, Group discussions and Tutorials

Course Works – 60%
Written Examination – 40%
Total – 100%

Learning Outcomes

Upon completion of this course, you should be able to:

• Apply the key terms, definitions, and concepts used in marketing with an international perspective.
• Compare the value of developing global awareness vs. a local perspective in marketing.
• Evaluate different cultural, political, and legal environments influencing international trade.
• Distinguish the advantages and disadvantages Ugandan products and services possess in international marketing in both emerging markets and mature markets.
• Explain the impact of global and regional influences on products and services for consumers and businesses.
• Apply basic internationally oriented marketing strategies (total product concept, pricing, place, and promotion).
• Develop creative international market entry strategies.
• Understand the importance of the Internet for global business.
• Explain the differences in negotiating with marketing partners from different countries and the implications for the marketing strategies (4Ps).
• Develop an effective international marketing plan for use in a foreign market.

Assessement

The assignments are worth 60% of your course grade and the final exam is worth 40% of the total course mark.
To successfully complete the course, you must achieve a passing grade of 60% or higher on the overall course, and on the final exam. Students who fail to submit an assignment or complete a individual course work will be assigned a grade of zero for the missing work.

Your final grade for the course is determined on the following basis:

Assignment 10%
Individual Course work 10%
Case Studies 20%
Test Mid-Term 20%
Final Exam 40%

×