BOG 2102

Marketing Management

Course ID
BOG 2102
Campus
Muyenga
Level
Undergraduate
Instructor
Dr. Levi Kabagambe
Credit
3 CU
Method
Lecture

Module Overview

The course is aimed at enabling the students acquire the skills in managing marketing activities, ethics and growth of their businesses. The study of this course is to re-orientate the students in application of marketing to both profit and non-profit making organizations.

Learning Objectives

  1. Highlight the essential concepts and techniques in marketing
  2. To enable the students to appreciate the role marketing plays in creating and retaining customers.

Mode of Delivery

Lectures, Group discussions and Tutorials

Assessment

Course Works 50%
Written Examination 50%

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