BOG 1201

Principles Of Marketing

Course ID
BOG 1201
Campus
Muyenga
Level
Undergraduate
Instructor
Credit
3 CU
Method
Lecture

Module Overview

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products.

Learning Objectives

  1. Describe the role and the operation of the marketing system in the American economy and the individual firm.
  2. Discuss the role and contributions of marketing within an organization.
  3. Recognize the role of marketing in the social and economic structure of the United States.
  4. Demonstrate the vital need for a consumer orientation on the part of all employees in a firm.
  5. Interpret the causes of business problems by using concepts and techniques from marketing.
  6. Define the basic vocabulary appropriate to the field of marketing.
  7. Describe the relationship between marketing and other major business activities such as production and finance

Mode of Delivery

Lectures, Group discussions and Tutorials

Assessment

Course Works 50%
Written Examination 50%

×