Research Methods

Module Overview

The internet age has resulted into a very dynamic social world. This poses both challenges and opportunities to managers and administrators. Managers and administrators need to make informed decisions in the face of these changing situations. Research will help such management to derive and designs prudent policies.

Objectives

1. Students should be able to appreciate the importance of research in business decisions
2. Students should be able to understand the principle steps involved in the research process
3. They should also be able to use different research tools in data collection and report writing.
4. At the end students should be able to write proposals and conduct research.