Strategic Management

Campus
Muyenga
Level
Undergraduate
Instructor
Credit
3 CU
Method
Lecture

Module Overview

This course is intended to bring together knowledge that has been acquired through different functional areas of business namely: Marketing, Finance, Operations and Human Resources Management and uses of techniques that are imparted through the decision making and analytical courses to enable the student to have an overall view of the organization and where it is going.

Learning Objectives

  1. Specifically the student will be exposed to concepts of strategy, how it is formulated and implemented.
  2. To enable the student to analyze the environment, both the internal and external environment to the organization.
  3. To enable the student to analyze an industry and competitors and to generate, evaluate and implement different strategic alternatives.
  4. Enable the students to develop strategic plans for the organization, implement and monitor.

Mode of Delivery

Lectures, Group discussions and Tutorials

Assessment

Course Works 50%
Written Examination 50%

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